Reach Overlap and Combined Reach (Random Duplication)
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Lessons in this course
- GRPs, TRPs and the Target AudienceFree
- CPM and CPP: Cost per Thousand and Cost per Rating Point Pro
- Building a Media Plan: Budget Split, Impressions and TRPs by Channel Pro
- Reach Overlap and Combined Reach (Random Duplication) Pro
- Effective Frequency: Reach at 3+ from a Frequency Distribution Pro
- Flighting: Weeks On and Off, Weekly TRPs and a Schedule Chart Pro
- Plan Optimisation: Cost per Reach Point and the Best Mix Pro
- Post-Campaign Analysis: Delivery vs. Plan and Make-goods Pro