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GRPs, TRPs and the Target Audience

Lesson 1 of 814 minLab

All lessons
  1. GRPs, TRPs and the Target AudienceLab14 minFree
  2. CPM and CPP: Cost per Thousand and Cost per Rating PointLab13 min Pro
  3. Building a Media Plan: Budget Split, Impressions and TRPs by ChannelLab15 min Pro
  4. Reach Overlap and Combined Reach (Random Duplication)Lab15 min Pro
  5. Effective Frequency: Reach at 3+ from a Frequency DistributionLab14 min Pro
  6. Flighting: Weeks On and Off, Weekly TRPs and a Schedule ChartLab13 min Pro
  7. Plan Optimisation: Cost per Reach Point and the Best MixLab14 min Pro
  8. Post-Campaign Analysis: Delivery vs. Plan and Make-goodsLab14 min Pro

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