Media Planning: Reach, Frequency, GRP & CPM
Calculate GRPs and TRPs, compare buys by CPM and CPP, build a channel plan, combine reach across channels, measure effective frequency, schedule flights, pick the best mix and check delivery against plan, every cell checked.
The first lesson is free — no account needed.
About this course
A media planning course that builds the numbers behind one drinks launch, from the first rating points to the post-campaign report. You turn reach and frequency into GRPs, impressions and TRPs, compare buys by CPM, cost per GRP and cost per TRP, split a 750,000 USD budget over six channels, combine channel reach with the random-duplication formula, read a frequency distribution for effective reach at 3+, spread a TV flight over on and off weeks, pick the plan with the lowest cost per reach point and compare delivered with planned TRPs to find the channels that owe a make-good. For media planners, media buyers and marketing students. The first lab is free.
Lessons
- GRPs, TRPs and the Target AudienceFree
- CPM and CPP: Cost per Thousand and Cost per Rating Point Pro
- Building a Media Plan: Budget Split, Impressions and TRPs by Channel Pro
- Reach Overlap and Combined Reach (Random Duplication) Pro
- Effective Frequency: Reach at 3+ from a Frequency Distribution Pro
- Flighting: Weeks On and Off, Weekly TRPs and a Schedule Chart Pro
- Plan Optimisation: Cost per Reach Point and the Best Mix Pro
- Post-Campaign Analysis: Delivery vs. Plan and Make-goods Pro