Digital Advertising Math: Search & Social Ads
Calculate CTR, CPA and ROAS, roll keyword reports up with SUMIFS, set break-even CPAs, pace budgets, model ad auctions, compare attribution models, test ad creatives and scale audiences, with every cell checked as you go.
The first lesson is free — no account needed.
Lessons
- From Impressions to Sales: CTR, CVR, CPC, CPM and CPAFree
- Keyword Report: SUMIFS by Campaign and Match Type Pro
- ROAS vs ROI: Margin, Break-even ROAS and Break-even CPA Pro
- Budget Pacing: Spend to Date and Month-end Projection Pro
- Quality Score, Ad Rank and Effective CPC (Simplified) Pro
- Attribution Models: First, Last, Linear, Time-decay, Position-based Pro
- Ad Creative Test: CTR Lift, z-Score and p-Value Pro
- Scaling Budgets: Diminishing Returns and Marginal CPA Pro