Influencer Marketing ROI: Creator Selection, CPM, Promo Codes & Incrementality
Measure creator campaigns from the brand side in Excel: shortlist creators by engagement and audience fit, compare CPM and CPE, price flat vs per-view vs hybrid fees, track promo codes and UTM links, calculate ROAS and ROI with seeding costs, prove incrementality with holdout regions, allocate a budget and report it, in 8 graded labs.
The first lesson is free — no account needed.
About this course
An influencer marketing ROI course that measures creator campaigns from the brand side for one fictional coffee brand, Fernhill Coffee Co., in a spreadsheet, for marketing managers, influencer and social media specialists, agency staff and e-commerce founders. You shortlist creators by engagement rate, audience fit and a fake-follower discount, compare quotes by CPM and cost per engagement, price flat, per-view and hybrid fees for six view outcomes in a chart, credit orders through promo codes and UTM links without leaked codes, calculate ROAS and ROI including product seeding costs, measure incremental sales and lift with holdout regions, allocate a budget to creators ranked by incremental ROAS under caps, and build a campaign report with rebook verdicts. Fictional brand and creators, with no affiliation with any social media platform. The first lab is free.
Lessons
- Creator Shortlist: Engagement Rate, Audience Fit & the Fake-Follower DiscountFree
- Cost per Thousand (CPM) & Cost per Engagement (CPE) by Creator Pro
- Fee Benchmarking: Flat Fee vs Per-View vs Hybrid (Line Chart) Pro
- Tracking with Promo Codes & UTM Links: Conversions, Revenue & Code Leakage Pro
- ROAS & ROI per Creator, Including Product Seeding Costs Pro
- Incrementality: Holdout Regions, Lift & Incremental ROAS Pro
- Creator Portfolio: Ranking by Efficiency & Allocating a Budget under Constraints Pro
- The Campaign Report: Incremental Revenue, iROAS, Rebook Verdicts & a Chart Pro