Creator Economy Math: YouTube, Streaming & Sponsorships
Turn views into ad revenue with CPM and RPM, forecast channel growth, price sponsorships, add up affiliate, merch, membership and streaming income, split royalties, build a creator P&L and measure revenue concentration, every cell checked. Illustrative rates; not affiliated with any platform.
The first lesson is free — no account needed.
About this course
Creator economy math for YouTubers, streamers, podcasters and the managers who work with them. You turn views into ad revenue with the monetised share, CPM and RPM, forecast 12 months of channel growth from an upload schedule, quote a sponsorship from a CPM with deliverables and usage rights, add up affiliate and merch revenue from clicks, conversion and order value, split streaming royalties between writers and producers, model membership tiers with churn and lifetime value, build a creator P&L with equipment depreciation, editor costs and a tax set-aside, and measure revenue concentration with the HHI. Illustrative rates, not affiliated with any platform. The first lab is free.
Lessons
- From Views to Ad Revenue: Monetised Share, CPM and RPMFree
- Upload Schedule & a 12-Month Channel Growth Forecast Pro
- Pricing a Sponsorship: CPM-Based Quote, Deliverables & Usage Rights Pro
- Affiliate & Merch Revenue: Clicks × Conversion × Order Value Pro
- Streaming Royalties per Stream & Splits between Writers and Producers Pro
- Memberships: Tier Revenue, Churn, Steady State & Lifetime Value Pro
- Creator P&L: Equipment Depreciation, Editor Costs & Tax Set-Aside Pro
- Diversification: Revenue Mix, Concentration (HHI) & Dependency Risk Pro