Affiliate Marketing Math: EPC, Commissions, Conversion & Payouts
The numbers behind affiliate links, without the hype: conversion funnel and EPC, CPA vs revenue share vs tiered commission, comparing programs by net EPC, cookie windows, paid-traffic ROI, refunds and payout thresholds, a SUMIFS dashboard and the merchant's view of incremental sales. Fictional programs, no income claims, every cell checked as you go.
The first lesson is free — no account needed.
About this course
An affiliate marketing math course that works out what affiliate links really earn, without the hype, on one fictional content site and fictional programs, for publishers, bloggers, affiliate managers and marketing students. You turn page views, clicks and orders into conversion rate, EPC and RPM per article, pay the same orders under a flat CPA, a revenue share and a tiered rate, rank five programs by net EPC instead of the headline commission, see how a 30-day and a 7-day cookie window change the commission, compare paid-traffic CPC with EPC to find the highest bid you can afford, take refunds and chargebacks off gross commission and apply a payout threshold, build a SUMIFS dashboard by program and month and judge a program from the merchant's side by incremental sales. No income claims, all numbers are illustrative. The first lab is free.
Lessons
- EPC & the Conversion Funnel: Page Views → Clicks → OrdersFree
- Commission Models: CPA, Revenue Share & Tiered Rates Pro
- Comparing Programs by EPC, Not by Commission Rate (Chart) Pro
- Cookie Window & Attribution: Which Orders Count? Pro
- Paid Traffic: CPC vs EPC, Profit & ROI Pro
- Refunds, Chargebacks & Net Commission: What Actually Gets Paid Pro
- Publisher Dashboard: SUMIFS by Program & Month (Chart) Pro
- Merchant Side: Program Cost vs Incremental Sales Pro