Creating & Selling Online Courses: Lesson Plans, Production Hours, Pricing, Launch Funnels & Completion Rates
Plan, produce and price an online course: runtime and scripts, production hours, net revenue per sale, launch funnels and where students drop off, with every cell checked as you go.
One-time payment · lifetime access · lessons, labs, exam and certificate included · no subscription.
About this course
In this course you plan and sell a fictional online course in a spreadsheet. You turn a module outline into runtime, script words and whole slides per lesson, and estimate production hours with format factors, a contingency and a WORKDAY finish date. You compare buying and subscribing for equipment, calculate the net per sale after coupons, revenue shares and fixed fees, and pick the best price from a price test. You measure a launch funnel by channel, compare cohort-based and self-paced runs per instructor hour, find where students drop off and calculate quiz pass rates, and finish with a course P&L, a payback period and a revenue chart.
Lessons
- The Course Outline: Modules, Lessons, Runtime, Script Words & Slides Pro
- Production Hours: Hours per Finished Minute, Formats & a Realistic Finish Date Pro
- Equipment & Tools: Buy vs Subscribe, Cost over 24 Months & Cost per Course Pro
- Pricing: List Price, Coupons, Revenue Shares & Net per Sale Pro
- The Launch Funnel: Sign-ups, Show-ups, Buyers & Visitors Needed Pro
- Cohort-Based vs Self-Paced: Seats, Live Hours & Net per Instructor Hour Pro
- Engagement: Drop-Off Curve, Completion Rate, Biggest Drop & Quiz Pass Rates Pro
- Capstone: Course P&L, Refund Rates, Payback of Production Hours & a Revenue Chart Pro