Selling Digital Products: Templates, E-Books & Presets – Pricing Tiers, Bundles, Licences, Refunds & Store Fees
Run the numbers on downloads you create once and sell many times: price tiers, bundles, personal vs commercial licences, fees, refunds and the hours a product must earn back, with every cell checked as you go.
One-time payment · lifetime access · lessons, labs, exam and certificate included · no subscription.
About this course
In this course you run the numbers of a fictional one-person shop that sells planners, templates, an e-book and photo presets as downloads. You turn creation hours into a cost to recover and break-even sales with ROUNDUP, calculate the net per sale after percentage and fixed fees and solve for the lowest sensible price. You price personal, commercial and extended licences with XLOOKUP and SUMPRODUCT, build bundles and the extra buyers a discount needs, analyse a launch code by day with COUNTIFS and SUMIFS, track refund rates by product and reason, rank the catalogue by revenue per creation hour with RANK.EQ and PERCENTILE.INC and finish with a channel dashboard and chart.
Lessons
- Creation Cost & Break-Even Units: What a Download Must Earn Back Pro
- Store & Payment Fees: Net per Sale and the Fixed-Fee Trap Pro
- Price Tiers & Licences: Personal, Commercial and Extended Pro
- Bundles: Sum of Singles, Discount and the Extra Buyers You Need Pro
- Launch Week: Discount Codes, Buyers per Day and What the Code Cost Pro
- Refunds: Refund Rates by Product and Reason Pro
- Catalogue Performance: Revenue per Creation Hour and the Top 20% Pro
- Monthly Dashboard: Revenue by Product and Channel Pro