Crowdfunding Campaign Planning: Reward Tiers, Funding Goals, Fulfilment & Shipping Costs
Set a funding goal from tooling, MOQ and platform fees, forecast the backer mix and average pledge, cost fulfilment with a shipping-zone lookup, flag loss-making reward tiers, read the funding curve, price stretch goals, measure the funnel's CAC and ROAS and plan the cash flow after the campaign: 8 graded labs for a fictional product launch.
The first lesson is free — no account needed.
About this course
A crowdfunding campaign planning course that plans the reward campaign of one fictional design studio, Northfold Design, for a folding product in a spreadsheet, for product creators and hardware startups, makers, marketing and e-commerce staff and business students. You set a funding goal from tooling, the minimum order run and platform and payment fees, spread the expected backers over seven reward tiers and find the average pledge, cost fulfilment per tier with packaging and a two-way shipping-zone lookup, flag loss-making tiers with conditional formatting, read the funding curve of a 30-day campaign and its first and last 48 hours, cost stretch goals with one-off, per-backer and per-unit parts, measure conversion, CAC and ROAS by channel, and plan six months of cash flow after the campaign with the pre-order pipeline. Fictional studio and illustrative fees, with no crowdfunding platform affiliation. Not legal or tax advice. The first lab is free.
Lessons
- Funding Goal from Costs: Tooling, MOQ Run & Platform FeesFree
- Reward Tiers & Expected Backer Mix: Average Pledge and Funding vs Goal Pro
- Fulfilment Cost per Tier: COGS, Packaging & a Shipping-Zone Lookup Pro
- Margin per Tier & Flags for Loss-Making Rewards Pro
- The Campaign Funding Curve: First and Last 48 Hours (Chart) Pro
- Stretch Goals & Their Cost Impact Pro
- Conversion Funnel: Page Visits to Backers, Ad Spend, CAC & ROAS Pro
- Post-Campaign Cash Flow & the Pre-Order Pipeline Pro