The Campaign Funding Curve: First and Last 48 Hours (Chart)
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Lessons in this course
- Funding Goal from Costs: Tooling, MOQ Run & Platform FeesFree
- Reward Tiers & Expected Backer Mix: Average Pledge and Funding vs Goal Pro
- Fulfilment Cost per Tier: COGS, Packaging & a Shipping-Zone Lookup Pro
- Margin per Tier & Flags for Loss-Making Rewards Pro
- The Campaign Funding Curve: First and Last 48 Hours (Chart) Pro
- Stretch Goals & Their Cost Impact Pro
- Conversion Funnel: Page Visits to Backers, Ad Spend, CAC & ROAS Pro
- Post-Campaign Cash Flow & the Pre-Order Pipeline Pro