Tabellab
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In Excel: a drop-down list

  • Select B2:B9, Data > Data Validation, Allow = List, Source = =$A$13:$A$16 and keep In-cell dropdown ticked.
  • Short fixed lists may be typed directly: North,South,East,West (use the list separator of your Excel).
  • Put the list in an Excel Table or a named range (Formulas > Define Name, e.g. Regions), so new entries appear in the drop-down automatically: Source = =Regions.
  • Need case to matter (product codes)? Use Allow: Custom with =SUMPRODUCT(--EXACT(B2,$A$13:$A$16))>0.
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