Months Since First Purchase: Calendar Months, Not 30-Day Blocks
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Lessons in this course
- First Purchase per Customer (MINIFS) and the Cohort LabelFree
- Cohort Size: New Customers per First-Purchase Month Pro
- Months Since First Purchase: Calendar Months, Not 30-Day Blocks Pro
- The Repeat-Purchase Triangle: Counting Active Customers, Not Orders Pro
- Retention % Triangle and a Heat Map Pro
- Revenue per Cohort and Cumulative Revenue per Customer Pro
- CAC Payback by Cohort: When Does Cumulative Margin Beat CAC? Pro
- Comparing Acquisition Channels' Cohorts Pro