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First Purchase per Customer (MINIFS) and the Cohort Label

Lesson 1 of 814 minLab

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  1. First Purchase per Customer (MINIFS) and the Cohort LabelLab14 minFree
  2. Cohort Size: New Customers per First-Purchase MonthLab14 min Pro
  3. Months Since First Purchase: Calendar Months, Not 30-Day BlocksLab14 min Pro
  4. The Repeat-Purchase Triangle: Counting Active Customers, Not OrdersLab18 min Pro
  5. Retention % Triangle and a Heat MapLab16 min Pro
  6. Revenue per Cohort and Cumulative Revenue per CustomerLab16 min Pro
  7. CAC Payback by Cohort: When Does Cumulative Margin Beat CAC?Lab18 min Pro
  8. Comparing Acquisition Channels' CohortsLab16 min Pro

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