Promotion & Markdown Analytics: Lift, Cannibalisation & Profit
Build clean baselines, measure lift and subsidised units, compare discount depths, find the break-even lift, track cannibalisation, halo and pull-forward, optimise a markdown and rank a promo calendar by ROI, with every cell checked as you go.
The first lesson is free — no account needed.
About this course
A promotion and markdown analytics course that measures one fictional grocery retailer's promotions in a spreadsheet, for category managers, revenue and pricing analysts, trade marketing teams and suppliers. You build a clean baseline from the pre-period without stock-out weeks and adjusted for season, measure incremental units, lift % and the units you would have sold anyway, compare promo profit with baseline profit at three discount depths, build the break-even lift table for margin and discount and test a supplier's forecast against it, track cannibalisation of substitutes and the halo on complementary products, measure the post-promo dip and pull-forward, choose a markdown level by sell-through and margin of the whole stock and rank a year's promo calendar by ROI. The first lab is free.
Lessons
- Baseline Sales from the Pre-PeriodFree
- Incremental Units, Lift and Lift % Pro
- Promo Profit vs Baseline Profit: Discount Depth vs Volume Pro
- Break-Even Lift for a Discount Pro
- Cannibalisation and Halo Effects Pro
- Pull-Forward: The Post-Promo Dip Pro
- Markdown Optimisation: Sell-Through vs Margin Pro
- Promo Calendar ROI Ranking Pro