Selling Wholesale to Shops: Line Sheets, Wholesale vs Direct Margins, Case Packs, Payment Terms & Retailer Reorders
Get your products into shops without losing money: line-sheet prices, channel margins, case packs, payment terms, deductions and reorders, with every cell checked as you go.
One-time payment · lifetime access · lessons, labs, exam and certificate included · no subscription.
About this course
In this course you run the wholesale side of a fictional small brand that wants independent shops to stock its products. You set wholesale and suggested retail prices from target margins with clean price endings, compare the contribution of the web shop, a marketplace and wholesale, and round shop orders to case packs against an opening-order minimum. You set due dates, measure late payments, price an early-payment discount as a yearly rate and subtract chargebacks and allowances to find the price you really get. Finally you weigh consignment against wholesale, track sell-through, reorder rates and inactive shops, and check trade-fair orders against capacity with a chart.
Lessons
- The Line Sheet: Wholesale and Suggested Retail Prices Pro
- Wholesale vs Direct: Contribution per Unit and Blended Margin Pro
- Case Packs and Opening-Order Minimums Pro
- Payment Terms: Due Dates, Early-Payment Discounts and Days to Pay Pro
- Deductions and Chargebacks: The Price You Really Get Pro
- Consignment or Wholesale: Sell-Through Scenarios Pro
- Retailer Performance: Sell-Through, Reorder Rate and Top Accounts Pro
- Trade-Fair Orders vs Capacity: Ship Windows and Shortfalls Pro