Ad-Funded Apps & Games: Impressions per User, Fill Rate, eCPM, Rewarded Video & Hybrid ARPDAU
Work out what ads really earn in an app: impressions per user, fill rate, eCPM by format and country, rewarded video and the hybrid ads-plus-purchases model, with every cell checked as you go.
One-time payment · lifetime access · lessons, labs, exam and certificate included · no subscription.
About this course
This course turns ad monetisation of a fictional mobile puzzle game into spreadsheet work you can check. You count impressions per daily user from sessions, ad opportunities, show rates and frequency caps, look up fill rate and eCPM by market tier and turn ad requests into revenue. You compare banner, interstitial, rewarded and native formats with a weighted blended eCPM, follow requests down a simplified waterfall to fill rate and revenue per 1,000 requests, weigh interstitial frequency against retention, value rewarded videos, combine ads and purchases into hybrid ARPDAU with a remove-ads break-even price and build a revenue dashboard.
Lessons
- Impressions per Daily User: Sessions, Ad Opportunities, Show Rate & Caps Pro
- Fill Rate & eCPM by Market: Revenue = Impressions × eCPM ÷ 1,000 Pro
- Banner, Interstitial, Rewarded: Blended eCPM and Revenue Mix Pro
- A Simplified Waterfall: Floor Prices, Fill per Tier and the Blended Result Pro
- Ads vs Retention: Interstitial Frequency and Lifetime Ad Revenue Pro
- Rewarded Video: Views, Completion and What a Reward Is Worth Pro
- Hybrid ARPDAU: Ads + In-App Purchases and the Remove-Ads Price Pro
- The Ad Revenue Dashboard: Totals by Format and Month, Payout Dates & the Chart Pro