From Lead to Revenue: Opportunities, Pipeline & Attribution
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Lessons in this course
- Sponsorship Package Costs: Fee, Activation & TravelFree
- Media Exposure Value: Impressions, CPM Equivalent & Logo Time Pro
- Booth Leads & Cost per Lead: Scans, MQLs and the Cheapest Lead Pro
- From Lead to Revenue: Opportunities, Pipeline & Attribution Pro
- Brand Lift from a Pre/Post Survey with a Control City Pro
- ROI and ROO: Return on Investment vs Return on Objectives Pro
- Comparing Sponsorships: Weighted Scorecard, Rank & Bar Chart Pro
- The Renewal Decision: Year-2 ROI, ROO and a Negotiation Target Pro