From Customer Journeys to Transition Counts: Start, Channel Steps, Conversion and Null
All lessons
- From Customer Journeys to Transition Counts: Start, Channel Steps, Conversion and NullFree
- The Transition Probability Matrix: Rows that Sum to 1, Absorbing States and Two-Step Paths Pro
- Conversion Probability from Start: Step-by-Step Convergence and the Exact (I − Q)⁻¹ Solution Pro
- Removal Effects: What Happens to Conversions when a Channel Disappears Pro
- Attribution Shares: Normalising Removal Effects into Credited Conversions and Revenue Pro
- Markov vs Last Click vs Linear: Who Gains, Who Loses (with a Chart) Pro
- Budget Implications: Cost per Attributed Conversion, ROAS and a Naive Reallocation Pro
- Sensitivity & Limitations: How Stable Is the Credit, and What Markov Attribution Cannot Tell You Pro
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