Budget Reallocation: Same Money, More Sales
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Lessons in this course
- Exploring Weekly Sales vs. Media SpendFree
- Adstock: How Advertising Carries Over Pro
- Diminishing Returns: The Saturation Curve Pro
- Fitting the Model: Regression with LINEST Pro
- Decomposition: Base vs. Channel Contributions Pro
- ROI and Marginal ROI per Channel Pro
- Budget Reallocation: Same Money, More Sales Pro
- Multi-Touch Attribution Rules on a Path Table Pro