Tabellab
Read first

See the pattern first

  • Plot the series as a line chart before you calculate anything. Trend, season, outliers and level shifts are obvious in a picture.
  • Put each year as its own line (months on the axis) and seasonality jumps out: every year peaks in December and dips in February.
  • YoY needs 12 months of history, so the first year has no YoY value. Leave those cells empty rather than 0.
  • Growth of a rate (margin from 40% to 43%) is said in percentage points: +3 pp, which is +7.5% in relative terms.
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