List Hygiene: Sunset Policy and List Decay over Six Months
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Lessons in this course
- Delivered, Hard vs Soft Bounces and the Bounce RateFree
- Spam Complaint Rate per Mailbox Provider and Thresholds Pro
- Inbox Placement from Seed Tests, Weighted by Your List Pro
- Engagement Segments: Recency of Opens and Clicks Pro
- List Hygiene: Sunset Policy and List Decay over Six Months Pro
- Authentication Checklist: Scoring SPF, DKIM, DMARC and One-Click Unsubscribe Pro
- Warm-up Schedule for a New IP or Domain: The Daily Volume Ramp Pro
- Revenue Impact of Better Deliverability Pro