Contribution per Order and the Break-even Response Rate
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Lessons in this course
- Cost per Piece: Print, Postage, Lettershop and List RentalFree
- Response Rate, Cost per Order and Sales per Piece Pro
- Contribution per Order and the Break-even Response Rate Pro
- List Testing: Two Rented Lists and a z-Test Pro
- RFM Deciles: Mail Only the Segments Above Break-even Pro
- Catalog Economics: Sales and Margin per Page Pro
- Lifetime Value of a New Buyer and the Allowable Acquisition Cost Pro
- Rollout Forecast: From a 10,000-Name Test to the Full List Pro