k-Means on RFM: One Iteration by Hand
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Lessons in this course
- Recency, Frequency and Monetary from a Raw Order LogFree
- Quintile Scores: PERCENTILE Cut-offs and PERCENTRANK Pro
- From Scores to Segments: Champions, At Risk & Co. Pro
- Segment Size vs Revenue Share Pro
- Standardising Variables with z-Scores Pro
- k-Means on RFM: One Iteration by Hand Pro
- Choosing k: Within-Cluster Sum of Squares and the Elbow Pro
- Segment Profiles and Targeted Campaign Economics Pro