CLV with Margin, Retention and Discounting
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Lessons in this course
- Purchase Frequency, AOV and a Simple CLVFree
- CLV with Margin, Retention and Discounting Pro
- Building a Cohort Table from Raw Orders Pro
- Retention Rates and the Retention Curve Pro
- Cohort CLV: Cumulative Margin per Customer and CAC Payback Pro
- Churn, Survival and Expected Customer Lifetime Pro
- Segment CLV and the CAC Ceiling Pro
- Predicting Repeat Purchases with a Recency/Frequency Scorecard Pro