Churn Drivers: Churn Rate by Attribute and Lift
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Lessons in this course
- Tenure and the Churn Flag: Censoring at a Cut-Off DateFree
- The Monthly Hazard Rate by Tenure Month Pro
- The Survival Curve S(t) = Π(1 − h) and the Median Lifetime Pro
- Kaplan-Meier with Censored Customers: Step Table and Curve Pro
- Comparing Segments: Basic vs Plus Curves and a Simple Log-Rank Test Pro
- Expected Lifetime and LTV from the Survival Curve Pro
- Churn Drivers: Churn Rate by Attribute and Lift Pro
- Retention Intervention ROI: Who Should Get the Save Offer? Pro