Tabellab
Catalog

Marketing Analytics courses

Every course ends with a final exam and a verifiable certificate. The first lesson is always free.

Marketing Analytics

Ads, funnels, email and social metrics — measure what your marketing really earns.

Intermediate

Digital Advertising Math: Search & Social Ads

Calculate CTR, CPA and ROAS, roll keyword reports up with SUMIFS, set break-even CPAs, pace budgets, model ad auctions, compare attribution models, test ad creatives and scale audiences, with every cell checked as you go.

8 lessons · 8 labs · 2 h

Intermediate

Email & Social Media Marketing Metrics

Track list health and cohorts, score email campaigns, flag deliverability risks, measure engagement rates and post types, price influencer deals, report channels by UTM and build a monthly KPI report, with every cell checked as you go.

9 lessons · 9 labs · 2.2 h