Strategy Frameworks by the Numbers: BCG Matrix, Market Attractiveness & Scenarios
Put numbers behind the classic strategy tools: market share, BCG matrix, GE-McKinsey scoring, five forces, SWOT priorities, Ansoff expected value, scenarios and a balanced scorecard, every cell checked as you go.
The first lesson is free — no account needed.
About this course
A strategy course that puts numbers behind the classic frameworks, worked through on one fictional home-goods group with six business units, for consulting candidates, strategy and planning teams and business students. You measure market share and relative market share, sort every unit into Stars, Cash cows, Question marks and Dogs on a BCG growth-share matrix, score market attractiveness and business strength for a GE-McKinsey matrix with an invest, selective or harvest call, turn Porter's five forces into a weighted score for two markets, rank SWOT items by impact, urgency and ability to act, value four Ansoff growth options by expected NPV against the board's loss limit, weight bear, base and bull scenarios by probability and roll eight KPIs up into a balanced scorecard, including the ones where lower is better. The first lab is free.
Lessons
- Market Share & Relative Market ShareFree
- The BCG Growth-Share Matrix: Classify Every Business Unit Pro
- GE-McKinsey Matrix: Weighted Attractiveness & Strength Scoring Pro
- Porter's Five Forces, Scored and Weighted Pro
- From SWOT to Priorities: a Weighted Scoring Matrix Pro
- Ansoff Growth Options with Expected Value and a Risk Limit Pro
- Scenario Planning: Bear, Base and Bull with Probabilities Pro
- Balanced Scorecard: KPI Achievement, Weights and Roll-Up Pro