SEO Analytics & Keyword Research Math
Prioritise keywords, estimate traffic from a CTR curve, forecast ranking gains, score content gaps, analyse search performance exports with weighted averages, find striking-distance queries, summarise backlinks and work out SEO ROI and payback, with every cell checked as you go.
The first lesson is free — no account needed.
About this course
An SEO analytics course that turns keyword research and search data into decisions, using one garden-supply shop. You prioritise keywords by volume, intent and difficulty, estimate clicks from a CTR-by-position curve, forecast what ranking gains are worth month by month, score content gaps against competitors, roll a Search Console export up to page level with a weighted average position, find striking-distance keywords on positions 8–20, summarise a backlink profile and calculate SEO ROI and payback. The first lab is free.
Lessons
- Keyword Prioritisation: Volume × Intent ÷ DifficultyFree
- CTR by Position: Estimating Traffic per Keyword Pro
- Traffic Forecast: What Ranking Gains Are Worth Pro
- Content Gap Analysis and Opportunity Score Pro
- Search Console Data: Page CTR and Weighted Average Position Pro
- Striking-Distance Keywords: Positions 8–20 Pro
- Backlink Profile: Referring Domains and Dofollow Share Pro
- SEO ROI: Traffic to Revenue, Content Cost and Payback Pro