Freemium & Free-Trial Economics: Activation, Product-Qualified Leads, Free-to-Paid Conversion & the Cost of Free Users
Make a free plan pay: activation, time-to-value, product-qualified leads, free-to-paid conversion, usage limits and what free users cost, with every cell checked as you go.
One-time payment · lifetime access · lessons, labs, exam and certificate included · no subscription.
About this course
In this course you run the growth numbers of a fictional form-builder app with a free plan in 8 spreadsheet labs. You pool sign-up, activation and paid rates and work back to the traffic a target needs. You measure time-to-value with MEDIAN, SMALL and SUMPRODUCT, score product-qualified leads with SUMPRODUCT and IFS and check their lift. You compare a free trial with freemium per 1,000 sign-ups and per cohort, price the cost of free users, test usage limits against a cap on blocked users, track seat expansion by sign-up cohort with TEXT and finish with a cohort dashboard and chart.
Lessons
- The Sign-Up Funnel: Visitors, Sign-Ups, Activation and Paid Pro
- Time-to-Value: How Fast Do New Users Reach the Moment of Value? Pro
- Product-Qualified Leads: Usage Signals, Scores and PQL Conversion Pro
- Free Trial vs Freemium: Conversions, Timing and Revenue per Cohort Pro
- The Cost of Free Users: Hosting, Support and the Paid Customers That Cover Them Pro
- Usage Limits and Paywalls: Who Hits the Limit, Who Upgrades, Who Gets Blocked Pro
- Seat Expansion by Sign-Up Cohort: Growth Inside Paying Teams Pro
- Capstone: A Monthly Growth Dashboard by Sign-Up Cohort Pro