Event Ticket Pricing: Price Tiers, Sell-Through, Dynamic Pricing & Comps
Turn a venue manifest into sellable seats, scale the house and its gross potential, track the sales pace against a target curve, run early-bird tier switching and bounded dynamic pricing, build all-in prices and net to promoter, plan for no-shows and settle a guarantee-versus-percentage deal: 8 graded labs for a fictional amphitheater show.
The first lesson is free — no account needed.
About this course
An event ticket pricing course that prices one fictional amphitheater show for the fictional promoter Bluefield Live in a spreadsheet, for promoters, venue and box office managers, ticketing and event staff and music business students. You turn the venue manifest into sellable seats after kills, holds and comps, put a price on every section and calculate the gross potential and average ticket price, track cumulative sales against a target curve, let a formula show which early-bird tier is on sale, move prices with a demand index inside a +20%/−10% guardrail, build the all-in price from face value and service, facility and payment fees and the net to the promoter, turn tickets into scanned heads and bar revenue per head, and settle a guarantee-versus-percentage deal with a break-even chart. Fictional show and illustrative fees, with no ticketing platform affiliation. Not legal or tax advice. The first lab is free.
Lessons
- Venue Manifest: Capacity by Section, Kills, Holds, Comps & Sellable SeatsFree
- Scaling the House: Price Levels & Gross Potential Pro
- Sales Pace: Cumulative Ticket Sales vs Target & Tickets per Day Needed Pro
- Early-Bird & Tier Switching: Which Tier Is on Sale Now? Pro
- Dynamic Pricing: Demand Index & Bounded Price Changes Pro
- Ticket Fees: Service, Facility & Payment Fees and Net to Promoter Pro
- No-Shows, Scanned Attendance & F&B Revenue per Head Pro
- Settlement: Guarantee vs Percentage Deal & Break-even Tickets Pro