Marketplace Seller Math: Fees, ACoS, TACoS & Profit per Unit
Landed cost, referral and fulfilment fees, break-even and target ACoS, TACoS and ROAS by campaign, keyword bids, reorder points and storage fees, returns and a launch P&L for an online-marketplace seller, with every cell checked as you go. Independent course, not affiliated with Amazon, Etsy, eBay or any marketplace; fee rates are illustrative.
The first lesson is free — no account needed.
About this course
A marketplace seller math course that works out where an online seller's profit goes, product by product, in a spreadsheet, for private-label sellers, e-commerce managers and agency analysts. You split sea freight by weight and add duty and prep costs for the landed cost per unit, apply a referral fee with a minimum and a size-tier fulfilment fee for the profit per unit, turn that profit into a break-even and a target ACoS with a nested IF verdict per SKU, roll eight campaigns up by match type with SUMIFS and compare ACoS, ROAS and the store's TACoS, set keyword bids from conversion rate and target ACoS, calculate days of cover, reorder points and storage fees, price returns and plan a six-month launch P&L with its payback month. An independent course, not affiliated with Amazon, Etsy, eBay or any marketplace. Fee rates are illustrative. The first lab is free.
Lessons
- Landed Cost per Unit: Product, Freight & DutyFree
- Referral & Fulfilment Fees: Profit per Unit and Margin Pro
- Break-even ACoS, Target ACoS & Max Ad Cost per Sale Pro
- ACoS vs TACoS vs ROAS by Campaign Type (SUMIFS + Chart) Pro
- Keyword Bid Math: Max CPC from Conversion Rate & Target ACoS Pro
- Reorder Point, Days of Cover & Storage Fees Pro
- Returns & Refunds: Profit per Order after Returns Pro
- Product-launch P&L: Ramp-up, Ads & Payback (Chart) Pro