Two-Sided Marketplace Metrics: GMV, Take Rate, Liquidity & Unit Economics
Run the numbers of a fictional services marketplace: GMV, net revenue and take rate, active buyers and sellers, fill rate and time to match, supply balance by city, contribution per order, coupon payback, network effects and a monthly dashboard, every cell checked as you go.
The first lesson is free — no account needed.
About this course
A two-sided marketplace metrics course that runs the numbers of one fictional home-services marketplace in a spreadsheet, for marketplace founders, operators, product managers and investors. You turn a month of orders into GMV, net revenue and the take rate by category, measure what share of registered buyers and sellers are active and follow both sides' cohorts, summarise a request log into fill rate and time to match, flag cities where buyers per seller fall outside a healthy band, follow one order per category from net revenue to contribution margin after payment fees, support and incentives, test whether a $25 first-order coupon pays back, measure network effects as the rise of the fill rate with seller density on a scatter chart and finish with a monthly dashboard with red flags and sparklines. The first lab is free.
Lessons
- GMV, Net Revenue and Take Rate by CategoryFree
- Buyers and Sellers: Active Ratios and Cohorts Pro
- Liquidity: Fill Rate and Time to Match Pro
- Supply and Demand Balance by City Pro
- Contribution Margin per Order Pro
- Subsidies and Incentives: Coupon Payback Pro
- Network Effects: Fill Rate vs Supply Density Pro
- The Marketplace Dashboard Pro