Membership Business Economics: Gyms, Coworking & Clubs
Run a gym and a coworking space by the numbers: membership mix and MRR, churn and member LTV, peak capacity, joining-fee promotions, ancillary revenue, staffing per opening hour, break-even occupancy and pricing tiers – 8 labs, every cell checked instantly.
The first lesson is free — no account needed.
About this course
A membership business economics course that runs one fictional club with a gym and a coworking space in a spreadsheet, for gym and studio owners, coworking operators, club managers and business students. You turn the plan list into monthly recurring revenue and revenue per member, roll the member base forward to measure churn, expected lifetime and member LTV, measure peak utilisation and the safe capacity of the gym floor, test whether a no-joining-fee promotion pays off by cohort lifetime revenue, add ancillary revenue from classes, personal training, day passes and meeting rooms, cost staff per opening hour and per visit, find the break-even number of coworking members and the occupancy it means, and model a new premium tier and a price rise. Illustrative numbers, educational only, not financial advice. The first lab is free.
Lessons
- Membership Mix and Monthly Recurring RevenueFree
- Churn and Member Lifetime Value Pro
- Capacity and Peak Utilisation Pro
- Joining Fees and Promotions: Do They Pay Off? Pro
- Ancillary Revenue per Member Pro
- Staffing Cost per Opening Hour Pro
- Break-even Members and Occupancy Pro
- Pricing Tiers and the Upgrade Path Pro